More and more climate change becomes part of reputation management of organizations. They are showing good climate behavior in their PR-campaigns increasingly. Airline companies are inviting you to plant trees, which in itself is a good initiative. Of course it doesn’t outweigh the enormous amount of greenhouse gases emitted high in the sky. But the trees are giving you the idea that the climate is being taken into account.
Unfortunately these kind of initiatives are in many examples only a PR and marketing reputation tool. In the Algemeen Dagblad of May 31 2018, an article states that Dutch organizations like Unilever, Philips, KPN and ABN Amro are among the 41 organizations, that want their employees to leave their polluting cars behind them. At Unilever, this climate improvement intention is in very stark contrast with the fact that the company is the largest plastic polluter in the Philippines, according to Greenpeace and other ‘well-informed circles’.